Gewerkschaft. Gemeinschaft. Community.
Context
Deutsche Feuerwehr-Gewerkschaft (dfeug) is a firefighters’ union that supports firefighters, emergency medical personnel, and dispatch staff in Germany by enhancing their visibility in politics and setting standards to improve their working conditions. Approachability, openness, and tolerance embody the strong cohesion and community spirit of the sector—values that are actively lived within the union and reinforced through a clear, thoughtful, and accessible design language.
Design
The brand realignment focused on increasing the visibility of all first responders and creating space for diversity within the sector. A unified color and shape system, combined with symbolic and graphic elements, establishes a distinct identity and strong recognizability.
Service: Redesign, Visual Identity System, Creative Direction, Logo Design, Brand Manual, Media Design; Webdesign; Client: Deutsche Feuerwehr-Gewerkschaft; Partner: Susanne Asenkerschbaumer, Julia Walerian, Text: Christian Riedel; Photography: John-Paul Gansewendt; Web Development: The Weavery
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